Stories are the essential part of our civilization and how it evolved. Mankind is strewn with storytelling DNA. Stories help us to connect with our surroundings, build emotions and empathize.
Businesses have always been telling stories of their brands and products to communicate with their consumers. These days storytelling has got a whole bunch of new dimensions through online channels and social networks. Storytelling has never been so personal, as it is today.
Storytelling is a serious business. A great story can put all the shine that your brand needs, helping in the growth of business. The basic tenet of storytelling has not changed as the myths and fairy tales are still charming us. Yet you need your storytelling to be polished and professional.
Ready to craft some outstanding stories for your brand? Here are the 7 tips for your to start off:
1. Don’t Overthink
Stories are made for sharing. One shouldn’t keep them in his/her head. Great stories are simple to communicate. Write down on a paper and read it loud and have someone listen. Watch how they are responding! The best stories elicit a feeling – an emotional response.
Emotions are powerful way to reach your audience. Think about what emotional response your story would elicit. Focusing on the pain points of the buyer persona and how your brand can provide a solution can be the classic way of touching the right emotional chord.
3. Story Paradigm
Selecting a right story structure is an important choice to make your story a successful one. We all like a hero’s journey. How your hero was an underdog just like anybody and how he overcomes the crisis with your product and service. Common man’s hero succeeds with your help. We remember your hero’s journey more than any list of features and benefits.
4. Audience First
Do you have the picture of your buyer in your mind? The more specific you can be the more successful your story would be. When you have specific audience in mind it is easier to deliver your message through the story right.
5. Use Sensory Words
Sensory words evoke immediate emotions. They bring your story to life. Add words like loud, sticky, sour, bright that make you experience something immediately.
6. Start With a True Story
A real-life story can have a greater appeal to the audience. A true story has lot of details. We need to shorten, simplify and present only those connects emotionally with the target audience.
7. Make it Shareable
When we hear a great story we want to share it. That’s how social media came into being. So set your story up for sharing.